Marketing Services

Marketing Data
Reach the right audience with our robust and carefully curated contact databases.

You’ve identified your ideal customer. You’ve developed carefully crafted personas, tailored messaging specifically for them, and are ready to hit the market. The only problem is that you don’t know how to get in touch with your audience and segments. Contata has the solution.
Understand Your Customers

Apply analytics to discover key demographic and behavioral characteristics of your customers

Target Prospects

Identify prospects from the population who are most likely to turn into customers for your products and services.

Acquire & Retain Key Customers

Perform lifetime-value and churn analyses to prioritize who you target with your acquisition and retention efforts.

Enrich your customer data with demographic and contact information.

Often the information you have on your prospects and customers is sparse. With our support, you can enrich the customer/prospect information in your CRM by appending additional demographic and contact information.

Clearly understand who your customers are.

Segmenting your customers into specific groups is a critical step in the design and deployment of targeted market strategies. We can help you with your customer segmentation efforts by applying advanced clustering and mining techniques on customer data appended with hundreds of demographic and behavioral attributes.

Identify best prospects for your company.

Connect with your audience using our extensive experience creating B2B and B2C prospect lists. Our marketing prospect lists are consistently updated with the most accurate data to ensure that your marketing communications reach the right people.

Maximize the return on your CRM efforts.

Balancing how you spend your resources between acquiring new customers and retaining existing ones can be challenging. At Contata, we can help you design a life-time value prediction model that can guide how you allocate your resources across prospects and current clients with the most predicted future value.